Hi, I’m Sarah.
Welcome to a world where design meets delight! With over seven years of crafting human-centered experiences, I believe great design is more than just functional, it’s a kind of storytelling that is playful, intuitive, and a little magical. By blending empathy with creativity, I create digital products that spark joy and solve problems. Let’s turn ideas into delightful solutions that truly connect with people!
For the last three and a half years, I worked as a Senior Product Designer at Twitch, a platform for live video streaming with over 30 million daily active users watching creative content they love and connecting with their favorite communities.
On the Monetization team, I focused on creating impactful products and features that empower streamers to connect with their communities and amplify high-engagement moments. My work spanned across key initiatives like Twitch Charity, Hype Train All-Time High, Community Goals and many more. These tools aimed to enhance streamer monetization through natural community driven moments.
Twitch Charity
End-to-end product design | Streamer & viewer experiences
Our team has transformed how streamers support important causes, enabling fundraising for over 16,000 charities. The initiative has achieved nearly three times its adoption goal, with 70% participation. Featured at TwitchCon 2023, it highlights the role of streamers in helping those in need. Streamers unite audiences around the world, turning entertainment into a force for good.
Hype Train All-Time High
Feature design | Viewer experience
"Hype Train All-Time High" elevates community engagement and streamer support by highlighting opportunities for communities to push for record-breaking achievements during live streams. By showcasing these extraordinary milestones, the feature inspires viewers to rally together, fostering a sense of excitement, pride, and friendly competition.
Community Goals
End-to-end product design | Streamer & viewer experiences
First-party Community Goals is a powerful tool designed to help streamers grow their communities, engage their audiences, and maximize their earnings. By recommending realistic follower and subscription goals tailored to a channel’s size, this feature simplifies goal setting and drives meaningful engagement without relying on third-party overlays that distract from content.
Commerce Ecosystem Redesign
End-to-end mobile redesign (All $$$ products) | Streamer & viewer experiences
Reward loops, purchase flows, prompts, and interaction design across all platforms.
✨ This project is still in the works and protected by NDA.
Case Study in-progress
Default Emotes Library
Feature design | Streamer experience
Providing a default emote library helps creators enhance engagement and monetization immediately, while they develop their brand and custom emotes. The default emote library is scalable and can expand over time to account for many artistic styles.
Case Study in-progress
Hype-Chat Experiment
Mobile Design | Viewer experience
Case Study in-progress
Ad-Free Subscription (Turbo Redesign)
Product redesign | Streamer & viewer experience
As Twitch increased ad density across the platform, creators expressed a strong need for a universal ad-free solution to offer their communities. The existing Turbo subscription model was outdated and underutilized, presenting an opportunity to redesign Turbo into a scalable, user-friendly, and revenue-driving product.
