Senior UX & Product Designer - Driving engagement, monetization, and meaningful connections at global scale.
Cross-cultural design, monetization strategy, and community-building. Former Twitch Senior UX Designer.
Twitch Charity
End-to-end product design | Streamer & viewer experiences
Our team has transformed how streamers support important causes, enabling fundraising for over 16,000 charities. The initiative has achieved nearly three times its adoption goal, with 70% participation. Featured at TwitchCon 2023, it highlights the role of streamers in helping those in need. Streamers unite audiences around the world, turning entertainment into a force for good.
Hype Train All-Time High
Feature design | Viewer experience
"Hype Train All-Time High" elevates community engagement and streamer support by highlighting opportunities for communities to push for record-breaking achievements during live streams. By showcasing these extraordinary milestones, the feature inspires viewers to rally together, fostering a sense of excitement, pride, and friendly competition.
Community Goals
End-to-end product design | Streamer & viewer experiences
First-party Community Goals is a powerful tool designed to help streamers grow their communities, engage their audiences, and maximize their earnings. By recommending realistic follower and subscription goals tailored to a channel’s size, this feature simplifies goal setting and drives meaningful engagement without relying on third-party overlays that distract from content.
Commerce Ecosystem Redesign
End-to-end mobile redesign (All $$$ products) | Streamer & viewer experiences
Reward loops, purchase flows, prompts, and interaction design across all platforms.
✨ This project is still in the works and protected by NDA.
Default Emote Library
Feature design | Streamer experience
The Default Emote Library gives streamers instant, free tools to boost engagement and monetization from day one, no design skills or budget required. While streamers grow their brand and create custom emotes, they can offer high-quality defaults that scale across artistic styles and expand with their community.
Case Study in-progress
Hype-Chat Experiment
Mobile Design | Viewer experience
Case Study in-progress
Ad-Free Subscription (Turbo Redesign)
Product redesign | Streamer & viewer experience
As Twitch increased ad density across the platform, creators expressed a strong need for a universal ad-free solution to offer their communities. The existing Turbo subscription model was outdated and underutilized, presenting an opportunity to redesign Turbo into a scalable, user-friendly, and revenue-driving product.
